The road to sustainability – Introducing new business metrics

For those of us who believe in growing together, combining social mission with the efficiency of a market-based approach, the answer is: social enterprise. This growing sector, driven by both social purpose and financial promise, is attracting growing amounts of talent, money, and attention. Initially funded primarily through philanthropic support, social enterprises are now reaching the status of mainstream investment opportunities for banks, venture firms, foundations and wealthy individuals.

But along with new oppurtunities come new ways of measuring or evaluating the same. These new metrics (referred to as Social Return on Investment or SROI) were one of the key topics at the upcoming Social Capital Markets 08 conference.

Read more about this here.